My Mind’s Eye was launched in 1999 in the United States by designer Marcia Cornell , who created a hand-illustrated line of coordinating paper crafting products. Adding layers of sophistication and style to their offerings over the next few years, My Mind’s Eye gained a solid position among the core designers and producers of paper crafting products. In 2014, My Mind’s Eye expanded their paper offerings and added a party and stationery division to the company.
Since then, My Mind's Eye party goods has been widely featured in large publications, TV shows, movies and used at several celebrity parties. In 2016, its party products were used to decorate White House in their Christmas Celebrations!